King C Gillette patents the KC Gillette Razor, an alternative to the straight razor that offers men a safe, convenient and inexpensive way to shave. This shaving breakthrough features a permanent handle and disposable double-edge razor blade. Gillette joined P&G in 2005.
Tide, “the washday miracle,” is introduced. With a new formula that cleans better than anything then on the market, Tide makes laundry easier and less time-consuming. Its popularity with consumers makes Tide the country’s leading laundry product by 1949.
P&G establishes the Procter & Gamble Fund to coordinate the distribution of money globally to charitable organizations in communities where we have a concentration of employees. Today the Fund, through its corporate philanthropy program Live, Learn and Thrive™, works to improve the lives of more than 50 million children around the world each year.
P&G acquires Richardson-Vicks, maker of personal health care products including Pantene, Olay and Vicks respiratory care product lines. This significantly expands our ability to improve the everyday lives of more consumers in more geographies around the world.
To address the global crisis of unsafe drinking water, P&G creates the Children’s Safe Drinking Water program, which uses P&G’s unique PUR water purification sachets. This program reflects the company’s commitment to doing the right thing for the long term, and is improving life in some of the poorest countries in the world.