Birth of an Icon: OLAY

Can the simple, everyday act of applying moisturizer change how a woman feels about herself? P&G’s Olay believes so. Since 1952, this iconic brand has helped women all over the world feel more youthful and more beautiful every day.

In 1952, Graham Wulff, a South African chemist, set out to create a lotion that would meet his wife Dinah’s requirements: One that absorbed quickly and restored moisture like no other. With Dinah’s help, Wulff refined his creations until finally, one formulation met their highest standards.