(Video)The Everyday Effect-Everyday Earth Day

According to The Everyday Effect Study conducted in the US by P&G, 84% of Americans say that even simple, everyday actions help them feel like they’re making a contribution to the environment, and 75% say that these actions make them feel better about themselves.

To help inspire these acts, P&G is launching a new video called Everyday Earth Day that aims to inspire people to discover how their own everyday actions can have a surprisingly positive impact on the environment. The video follows Dr. Forbes McDougall, P&G’s global zero waste to landfill leader as he hits the streets to talk to people about the seemingly ordinary, everyday things they do to make a difference.

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Are You Part of the 84%?