Pampers Collaborates with Watsons to Promote Environmental Conservation
Planting Native Trees to Build a Green Future for Babies
Pampers, a P&G Hong Kong brand, has collaborated with Watsons Hong Kong for the second consecutive year to launch an environmental conservation program. This year, P&G Hong Kong brings the focus of sustainable development to Hong Kong and jointly works with World Green Organsation on the " Forest Restoration Program", inviting parents and babies to participate in the program and help protect Hong Kong's forests! For every HK$999 purchase of Pampers products at Watsons Hong Kong online store from 8 to 28 December 2023, Pampers and Watsons will give away two tickets to Kadoorie Farm & Botanic Garden, and Pampers will also donate a portion of the proceeds to support the World Green Organisation's efforts to plant native trees in Hong Kong's farms, and work together to build a sustainable green future for babies!
Pampers Protects Hong Kong's Native Trees for Babies' Green Future
Starting from 2022, Pampers has partnered with Watsons Hong Kong to launch the "Forest Building Program" and "Mangrove Adoption Program" , which allow consumers to adopt and plant saplings around the world to contribute to the green future of babies. From December 8 to 28 this year, Pampers and Watsons Hong Kong will collaborate with the World Green Organisation to launch the " Forest Restoration Program". For every purchase of Pampers products over HK$999, Pampers will donate a portion of the proceeds from this event to support the World Green Organisation's planting of Maple Leaf, a native species, at Sha Tau Kok Farm. It is estimated that 180 Maple Leaf saplings, which is equivalent to the size of a basketball court, will be planted.
Climate change has led to frequent extreme weather incidents. Earlier on, Hong Kong experienced record rainstorms and tree collapses in many places, which threatening the survival resources and habitats of many animals. The preservation of local native tree species helps to maintain the ecological stability of the local environment, provides habitats for wild animals and gradually increases the diversity of local flora and fauna. Dr. William Yu, Founder and CEO of World Green Organisation said, "To promote environmental conservation, it is imperative that children know how to cherish the environment they grow up in, and to cultivate in them a caring and protective attitude towards nature. The" Forest Restoration Program" allows children to contribute their efforts to their own environment!”
The World Green Organisation is an independent, non-profit and innovative environmental organization that promotes a green and low-carbon society through a sustained focus on conservation and environment-related livelihood and economic issues. The organisation also continues to support various corporate and community involvement, such as the implementation of the "Tree Partnership Program", which appeals to the public to plant native species of trees in country parks to increase the ecological value of the local area and reforestation, and to enhance the public's awareness of environmental protection and the importance of biodiversity and the relationship between reforestation and climate change.
Experiential Learning Inspires Parents and Babies' Passion for Nature
Apart from conserving local native species, Pampers also encourages parents and babies to engage in experiential learning. In collaboration with the World Green Organisation, Pampers is giving away tickets to the Kadoorie Farm and Botanic Garden. Parents can bring their babies to the Kadoorie Farm & Botanic Garden to learn more about the importance and benefits of trees to the ecosystem, which will help to cultivate babies' awareness of the environment and inspire them to have a passion for nature. Established in 1956, the 148-hectare Kadoorie Farm and Botanic Garden is located on the northern slope of Tai Mo Shan, the highest mountain in Hong Kong, near Tai Po. Through reforestation, the natural growth of trees, and the prevention of hill fires, the garden has been transformed from a barren scrubland to a lush, woodland-themed botanical garden.