Pampers Launches “Little Nature Pioneers” Campaign in Partnership with Watsons to Support More Children to Freely Explore Nature

The baby care brand Pampers has once again joined forces with Watsons Hong Kong to launch the public welfare initiative “Little Nature Pioneers.” Through concrete actions, the campaign supports children’s right to connect with nature and grow up happily. It emphasizes that true companionship means giving children the freedom to explore nature without worries — and a top-tier diaper that provides superior protection and comfort serves as the starting point for this freedom.

Pampers states that the brand has always believed a baby’s health and joyful growth depend not only on meticulous skin care but also on a nurturing natural environment. Pampers diapers and training pants are made with extremely soft, breathable, and dry materials, featuring proactive skin protection, breathable anti-leak design, and keeping baby’s skin dry and comfortable. Whether embracing sunshine, gentle breezes, or lush greenery, babies can explore nature freely, with every step feeling like a carefree stroll in the arms of the natural world.

To further extend this philosophy into society, Pampers will collaborate with the Watsons from March 13 to April 2, 2026, to launch a consumption rewards donation program. For every single transaction on the Watsons eShop where customers purchase any Pampers products totaling HK$999 or more, Pampers will donate the equivalent value of diapers and donation (totaling HK$60 per eligible transaction) to the World Green Organization. These donations will be used to organize nature exploration activities specifically designed for children in need, giving more grassroots children the opportunity to connect with nature and learn about environmental protection.

Pampers hopes that through every consumer choice, collective power can be gathered to protect the unique harmony between children and nature, making children’s world better both now and in the future. The World Green Organization also welcomes this collaboration and will make good use of the donated resources to plan diverse outdoor activities, helping children get to know nature through play and cultivate environmental awareness. Parents can log in to the Watsons eShop now until April 2 to purchase Pampers products and join together in becoming “little pioneers” for children’s nature exploration!